CLIENT: Current By GE / GE Lighting
WHAT WE DID: Video production / photography / marketing strategy / graphic design / copywriting / interviews / content strategy
THE STORY: Current By GE (essentially the new name of GE Lighting) had seen EYE/I’s work with their rep Fisher Lighting & Controls and wanted to work with us. They approached us about creating a success story for the Mile High Harley Davidson project in Parker, Colorado. We shot and conducted interviews with the project’s key players: RE:Architecture, Fransen-Pittman, Front Range Electrical Engineering, J&R Electric and the General Manager of the dealership before proceeding to profile the project itself. We shot extensive footage and took hundreds of photos of the striking space, and then wrote the copy and designed the infographics for the success story. In all, EYE/I produced six videos (two of which are viewable below). The success story received a lot of buzz around the Current By GE offices and we are currently planning several additional projects.