CLIENT: Fisher Lighting & Controls
WHAT WE DID: Brand identity / website design + development (mobile-friendly) / email marketing / management consulting / SEO / blogging / marketing strategy / brand strategy / sales strategy / print design / graphic design
THE STORY: Fisher Lighting & Controls is a lighting sales representative agency founded in 1983 by Greg Fisher. For decades, they – and all other lighting rep agencies around the country – operated without much branding or marketing. When they came to us in 2013, they had no website and a dead fish for a logo (literally). They gave us near-total creative freedom to build a brand from scratch and establish FLC as trailblazers: the first lighting rep to take branding and marketing seriously. The results have been incredible. The company has nearly tripled in size, they’ve added a whopping 27 new lines (including industry giants GE, LSI and Reggiani) and have doubled their territory size by adding three additional states – and they consider their branding an essential part of their present and future. We are very proud to be partners with this innovative and amazing company.