Forever

Private client. Sleeve design, packaging design and art direction.

 

Completed 2014.

 

The inspiration for this design can ultimately be traced back to Dan Flavin's first fluorescent light (the medium that defined his career) work...

 

1963's "The Diagonal Of Personal Ecstasy"...

 

But beyond strictly visual levels, the look of two similar stripes next to each other is inspired by the idea that each person has a unique identity, yet is still a human being like anyone else...

 

Hence each bar having the same shape but with a different color (actually opponent - or opposite - colors if you study the human visual system)...

 

A veiled reference to romantic love and the relationship of opposites...

 

Two forms that will always be distinct, but are aligned identically and are poised to travel the same path...

 

Maybe even forever.