Hold My Heart

Private Client. Sleeve design, packaging design and art direction.

 

Completed 2011.

 

Named after a line from the Minimal Man classic "To Hold You"...

 

The sleeve design for this compilation is simply inspired by the bizarre beauty of the iris when abstracted from the context of the eyeball...

 

And how alien it can look; like some sort of living extraterrestrial landscape...

 

In "To Hold You", the line goes "Hold my heart / Here I am,", and the eye - the "window to the soul" - is a singularly powerful display of who one is...

 

A profound way of proclaiming "Here I am"...

 

Which also evokes the very human vulnerability that accompanies a statement like "Hold my heart"...

 

There are also the metaphysical implications of the void of the pupil (which is just an empty hole) and the "void" of the white background...

 

But that's a whole other can of worms.